White Space Attracts.
The eye is immediately drawn to what is different. When confronted with a page full of images and text, your eyes will automatically go to what stands out.
White Space Improves Readability and Comprehension.
This can be in the form of leading between lines of type or between graphic elements. Making it easier for a viewer to read your message leads them to keep reading and not leave.
White Space Gives Emphasis and Direction.
White space around certain elements directs the viewer to what is most important.
White Space Implies Sophistication.
Most luxury brands make generous use of white space. Simply adding white space gives an upscale aura to your brand.