“The design is not just what it looks like and feels like. The design is how it works” — Steve Jobs
It is important to have a clean appealing design in all mediums that speak to many and not just one particular audience. What we think Steve Jobs was trying to say is that – Design is all about how it Works! Things can look pretty but it is not only how someone can look at the piece of work in all aspects. It is how one relates to it, finds it easily, understands it and wants to use it again that makes the design great. This applies to everyone – new and old users. Today a designer not only wants to make their work appealing but make it work now and in the future as well. Beautiful just isn’t cutting it anymore. Remember to make the design that WORKS!
Things that look beautiful and don’t provide a good user experience comes with an expiry date.
Mobile phones have made everything convenient and accessible. From sharing what you had for lunch to ordering online, mobile applications have made life convenient. It’s no wonder lots of businesses have invested into making their website mobile-friendly.
Build Brand And Recognition
A mobile app can help advertise your brand. It’s an effective way of getting your brand out there. You don’t have to pay a huge amount of money for billboards or other promotional campaigns. A mobile app can do this for you.
Create A Direct Marketing Channel
A mobile app gives your customer direct access to your product anytime they want. It’s an effective marketing channel that is directly accessible. Your mobile app provides all the information that your customer wants. They are even updated with your promotions.
Strengthen direct interaction with your customers through push notifications. They will feel valued when they are the first to know about upcoming specials or deals.
Visibility To Your Customers At All Times
Did you know that people spends more than 2 hours on his mobile phone every day?
With this in mind, the likelihood of your brand being recognized is more if you have a mobile app. Customers will get to know your brand more if it’s more visible.
How can you make your mobile app customer-friendly?
First, make it attractive. Choose user-friendly font and colors. In addition, your app should help your customers navigate your website in the most comfortable and fastest way. Remember that most users have short-attention span. They’d scramble away if your app takes so much time to load.
Improves Customer Engagement
One of the most effective ingredients of a successful business is happy customers. A happy customer means that she will purchase from you again. She will even recommend your product to her friends and co-workers.
Promotes Customer Loyalty
One of the most important reasons why you should have mobile app is customer loyalty.
Though it’s important that you attract new customers, making your current customers stay is more important. Business success is hard to reach if you don’t have loyal followers. Your company should endeavor to promote and cultivate customer loyalty. One of the most powerful medium of advertising right now is mobile marketing. Mobile apps do not only give you a competitive edge against your competitors. It also helps you improve customer relationship and loyalty.